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Mobile provides another interface for fans to spend time with the Spike brand on their platform of choice, in the way they want.
Spike tv on direct tv software#
We hope to achieve some of the much sought-after viral spread by providing compelling software worthy of the effort to push send to a friend. The social aspects of mobile, and the artifacts it creates, for example photos you can email, means users are hardware-equipped to share their experiences. It allows remarketing for episodic promotion, as well as other Spike portfolio entertainment options - Spike TV,, and home entertainment and consumer products. It provides an additional platform, beyond our on-air promos, for tune-in reminders after the launch media push ends. Further, it affords greater frequency of messaging if I can surround them on TV, on the Web, on mobile, on the radio and in outdoor. What challenges does mobile address for the network? Our target audience consumes content from a variety of sources, so including mobile in our media mix ensures we do not miss an important segment of the male population while they are seeking entertainment.
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This crowd is very active on mobile, so building out a mobile element to the campaign is an acknowledgement of their media consumption habits and lifestyle - fish where the fish are. What is the target demographic? The overall campaign is targeted to males 18-34-years-old, but this element is more focused on the males 18-24 subset. Wherever they are, we want to make our offering available. Final thought is that it acknowledges consumers' role in choosing where and how they want to learn about and consume content. Additionally, it affords another point of interaction to build interest and connection to the brand and show - it enables deeper engagement. With an installed base, we can release show news and know that a good-sized, interested audience is activated to watch and (hopefully) share their experiences. A second reason is to capture mobile numbers, which allows us to remarket to a user base that self-identified as being interested in the content. What?s the strategy behind including mobile in the overall marketing campaign? The intent is to take advantage of a sight, sound and motion-capable platform to showcase the series' content - let the show market the show. Mobile Marketer?s Chris Harnick interviewed Todd Ames, vice president of consumer marketing for Spike TV, New York, about the multichannel campaign and mobile?s role in it, as well as Spike TV?s marketing strategy.
Spike tv on direct tv code#
The campaign titled ?Thad Castle for College Player of the Year? includes a billboard in New York City?s Times Square with a mobile call-to-action asking fans to text the keyword BMS to short code 44686 to receive a three-minute promotional video and a direct link to Spike's Blue Mountain State Web site at.
Spike tv on direct tv series#
Spike TV has launched a multichannel campaign for its new comedy series ?Blue Mountain State.? Mobile plays a big role.